According to a survey conducted by Rakuten Insight in Japan in 2022, 86 percent of the respondents who did not own any smartwatches or wearable fitness or activity trackers stated that they were aware of Applewatch. It was the only brand that was known by the majority of respondents.
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 20, 2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022." Chart. October 20, 2022. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. (2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 Statista, https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/ (last visited July 04, 2024)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/