According to a survey conducted by Rakuten Insight in Japan in 2022, 86 percent of the respondents who did not own any smartwatches or wearable fitness or activity trackers stated that they were aware of Applewatch. It was the only brand that was known by the majority of respondents.
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022
*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
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Rakuten Insight. (October 20, 2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022." Chart. October 20, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. (2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 Statista, https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/ (last visited December 18, 2024)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054543/japan-awareness-wearable-devices-brands/
