According to a survey conducted by Rakuten Insight in Japan in 2022, Applewatch was the most well-known brand among both male and female respondents who did not own any smartwatches or wearable fitness/activity trackers. Among both groups, more than four out of five people knew about Applewatch.
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender
242 female and 361 male respondents; multiple answers were possible
Method of interview
Online survey
Supplementary notes
*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
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Rakuten Insight. (October 20, 2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. (2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender Statista, https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/ (last visited December 22, 2024)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054522/japan-awareness-wearable-devices-brands-by-gender/
