Factors against purchasing wearable tech in Indonesia 2022, by gender

Published by Mona Siahaan, Feb 8, 2024
According to a survey by Rakuten Insight on wearable tech, 52 percent of the female respondents and 56 percent of the male respondents who did not own a smart wearable said that they did not see the need for a smartwatch or fitness tracker. In the same survey, about half of the respondents in Indonesia stated that they owned a smart wearable.

Main reasons against buying wearable tech in Indonesia in 2022, by gender

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Release date

October 2022

Region

Indonesia

Survey time period

September 8 to 30, 2022

Number of respondents

6,469 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What are your reasons for not buying wearable technology? Choose the top two reasons.

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Overview

4

Segments

6

Companies

7

Consumption

8

Special focus: XR devices

5

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