According to a survey conducted by Rakuten Insight in 2022, Applewatch was known by 85 percent of Japanese respondents aged 55 years and older who did not own any smartwatches or wearable fitness or activity trackers. Almost half of the respondents in this age group were aware of Samsung products.
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group
*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
Sample size of age groups:
16 to 24 years: n=13
25 to 34 years: n=48
35 to 44 years: n=66
45 to 54 years: n=105
55 years and older: n=371
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 20, 2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group." Chart. October 20, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. (2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Age Group." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group Statista, https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/ (last visited November 24, 2024)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
