According to a survey conducted by Rakuten Insight in 2022, Applewatch was known by 85 percent of Japanese respondents aged 55 years and older who did not own any smartwatches or wearable fitness or activity trackers. Almost half of the respondents in this age group were aware of Samsung products.
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
Sample size of age groups:
16 to 24 years: n=13
25 to 34 years: n=48
35 to 44 years: n=66
45 to 54 years: n=105
55 years and older: n=371
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Rakuten Insight. (October 20, 2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group." Chart. October 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. (2022). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Age Group." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group Statista, https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/ (last visited July 22, 2024)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054418/japan-awareness-wearable-devices-brands-by-age/