According to a survey conducted by Rakuten Insight in 2022, 57 percent of female respondents who either owned a smartwatch or a wearable fitness or activity tracker stated that they own a Samsung product. At the same time, 44 percent of male wearable device owners owned an Applewatch.
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender
Characteristic
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 20, 2022). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. (2022). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most Popular Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight, Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender Statista, https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/ (last visited July 04, 2024)
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/