According to a survey conducted by Rakuten Insight in 2022, 57 percent of female respondents who either owned a smartwatch or a wearable fitness or activity tracker stated that they own a Samsung product. At the same time, 44 percent of male wearable device owners owned an Applewatch.
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender
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Rakuten Insight. (October 20, 2022). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. (2022). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most Popular Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight, Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender Statista, https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/ (last visited November 21, 2024)
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
