Brands most active on TV in Poland 2018

Published by Małgorzata Puzio, Dec 2, 2022
In 2018, Supermarket Lidl was by far the most active on television among brands in Poland, with a GRP* of 78,613. The leading ten brands were within the industries of telecommunication and FMCG, except pharmaceutical brand Ibuprom.

Brands most active on television in Poland in 2018, by Gross Rating Point*

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Release date

March 2019

Region

Poland

Survey time period

2018

Supplementary notes

GRP (Gross Rating Point) - A standard measure of advertising impact, calculated as a percentage of the target market reached multiplied by the exposure frequency.

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