Motivation to buy smart wearables India 2022

Published by
Shangliao Sun,
Jun 20, 2024
According to a survey conducted by Rakuten Insight, a majority of the respondents, at around 40 percent, claimed that the main motivation for purchasing a wearable was health concern. They were interested in monitoring and improving their health by using wearable tech devices. These included sleep quality, measuring the heart rate, counting steps daily among others.

Motivating factors for purchasing wearables in India as of September 2022

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Release date

October 2022

Region

India

Survey time period

September 8 to 30, 2022

Number of respondents

24,433 respondents

Age group

16 years and older

Special properties

among consumers that own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

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Overview

6

Smartphone ownership

4

5G connections

4

Smartwatches and smart bands

6

Leading brands

5

Preferences and usage

7

Further related statistics

3

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Statistics

Topics

Fitness trackersWearablesFitbitInternet of Things (IoT)
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* For commercial use only

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