Motivations to purchase wearable tech in Indonesia 2022

Published by Mona Siahaan, Feb 8, 2024
According to a survey by Rakuten Insight on wearable tech, 51 percent of respondents in Indonesia who owned a smart wearable claimed that they were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, about half of the respondents stated that they owned a smart wearable.

Main motivations to purchase wearable tech in Indonesia in 2022

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Release date

October 2022

Region

Indonesia

Survey time period

September 8 to 30, 2022

Number of respondents

5,089 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

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Overview

4

Segments

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Companies

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Consumption

8

Special focus: XR devices

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