From 2015 to 2017, the share of holiday season e-commerce transactions with free shipping ranged from 67 to 77 percent. However, free shipping was much more common during the 2018 holiday season. During the weeks between Thanksgiving and the end of December, approximately 86 to 87 percent of desktop e-commerce transactions included free shipping.
Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week
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eMarketer. (July 17, 2019). Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/
eMarketer. "Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week." Chart. July 17, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/
eMarketer. (2019). Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/
eMarketer. "Share of E-commerce Transactions in The United States with Free Shipping during Holiday Season from 2015 to 2018, by Week." Statista, Statista Inc., 17 Jul 2019, https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/
eMarketer, Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week Statista, https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/ (last visited December 18, 2024)
Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week [Graph], eMarketer, July 17, 2019. [Online]. Available: https://www.statista.com/statistics/1053705/us-ecommerce-transactions-with-free-shipping-holiday-season/
