The statistic shows the metrics that were used in Spain for the evaluation of the performance of email marketing programs during 2019. According to a survey conducted during that year, approximately 75 percent of the companies participating in the study indicated the click rate as a significant metric when evaluating the results of the implemented email marketing strategy.
Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020
Characteristic
Share of companies
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Digital Response. (February 12, 2021). Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. "Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020." Chart. February 12, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. (2021). Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. "Share of Companies That Used Different Metrics to Evaluate The Performance of Email Marketing Programs in Spain in 2020." Statista, Statista Inc., 12 Feb 2021, https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response, Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 Statista, https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/ (last visited August 24, 2024)
Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 [Graph], Digital Response, February 12, 2021. [Online]. Available: https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/