The statistic shows the metrics that were used in Spain for the evaluation of the performance of email marketing programs during 2019. According to a survey conducted during that year, approximately 75 percent of the companies participating in the study indicated the click rate as a significant metric when evaluating the results of the implemented email marketing strategy.
Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020
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Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020
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Digital Response. (February 12, 2021). Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. "Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020." Chart. February 12, 2021. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. (2021). Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response. "Share of Companies That Used Different Metrics to Evaluate The Performance of Email Marketing Programs in Spain in 2020." Statista, Statista Inc., 12 Feb 2021, https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
Digital Response, Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 Statista, https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/ (last visited April 25, 2025)
Share of companies that used different metrics to evaluate the performance of email marketing programs in Spain in 2020 [Graph], Digital Response, February 12, 2021. [Online]. Available: https://www.statista.com/statistics/1053605/metrics-to-evaluate-the-performance-of-email-marketing-programs-spain/
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