It was found that in 2018, advertising spending on mobile accounted for 25 percent of the total drive-to-store ad expenditures worldwide, while social media held a 16 percent share of drive-to-store ad spend that year.
Share of drive-to-store advertising spending worldwide in 2018, by media
The source provides the following definition of drive-to-store advertising: "any form of advertising with the direct intention of increasing customer traffic to physical store".
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S4M. (June 28, 2019). Share of drive-to-store advertising spending worldwide in 2018, by media [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/
S4M. "Share of drive-to-store advertising spending worldwide in 2018, by media." Chart. June 28, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/
S4M. (2019). Share of drive-to-store advertising spending worldwide in 2018, by media. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/
S4M. "Share of Drive-to-store Advertising Spending Worldwide in 2018, by Media." Statista, Statista Inc., 28 Jun 2019, https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/
S4M, Share of drive-to-store advertising spending worldwide in 2018, by media Statista, https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/ (last visited November 18, 2024)
Share of drive-to-store advertising spending worldwide in 2018, by media [Graph], S4M, June 28, 2019. [Online]. Available: https://www.statista.com/statistics/1053597/drive-to-store-advertising-spending-share-media-worldwide/
