It was calculated that in 2019 global drive-to-store advertising spending stood at 55 billion euros (approximately 60 billion U.S. dollars). This form of advertising is meant to increase fort traffic to brick and mortar stores. According to market projections, drive-to-store ad spend will reach 75 billion euros in 2023.
Drive-to-store advertising spending worldwide from 2018 to 2023
(in billion euros)
*Forecast. The source provides the following definition of drive-to-store advertising: "any form of advertising with the direct intention of increasing customer traffic to physical store".
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S4M. (June 28, 2019). Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/
S4M. "Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros)." Chart. June 28, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/
S4M. (2019). Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/
S4M. "Drive-to-store Advertising Spending Worldwide from 2018 to 2023 (in Billion Euros)." Statista, Statista Inc., 28 Jun 2019, https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/
S4M, Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/ (last visited December 19, 2024)
Drive-to-store advertising spending worldwide from 2018 to 2023 (in billion euros) [Graph], S4M, June 28, 2019. [Online]. Available: https://www.statista.com/statistics/1053564/drive-to-store-advertising-spending-worldwide/
