In 2018, software and platforms for customer relationship management were essential tools for loyalty marketing according to 37.9 percent of Italian companies answering to a survey. The same poll revealed that the mapping of the customer journey was the second-most preferred tool, while the mobile marketing ranked third with a preference rate of 24.1 percent.
Preferred tools for loyalty marketing among companies in Italy in 2018
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Osservatorio Fedeltà. (June 3, 2019). Preferred tools for loyalty marketing among companies in Italy in 2018 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/
Osservatorio Fedeltà. "Preferred tools for loyalty marketing among companies in Italy in 2018." Chart. June 3, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/
Osservatorio Fedeltà. (2019). Preferred tools for loyalty marketing among companies in Italy in 2018. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/
Osservatorio Fedeltà. "Preferred Tools for Loyalty Marketing among Companies in Italy in 2018." Statista, Statista Inc., 3 Jun 2019, https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/
Osservatorio Fedeltà, Preferred tools for loyalty marketing among companies in Italy in 2018 Statista, https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/ (last visited December 31, 2024)
Preferred tools for loyalty marketing among companies in Italy in 2018 [Graph], Osservatorio Fedeltà, June 3, 2019. [Online]. Available: https://www.statista.com/statistics/1053466/preferred-tools-for-loyalty-marketing-italy/
