Brand awareness of wearable tech in Singapore 2022, by gender

Published by Lucas Romero, Feb 5, 2024
According to a survey by Rakuten Insight on wearable tech, about 82 percent of the female respondents in Singapore stated that they were aware of Apple as a wearable tech brand, while 65 percent of the male respondents knew of Samsung. In the same survey, more than half of the respondents stated that they owned a smart wearable.

Brand awareness of wearable tech in Singapore in 2022, by gender

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Release date

October 2022

Region

Singapore

Survey time period

September 8 to 30, 2022

Number of respondents

1,611 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

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Statistics on " Wearables "

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Other statistics that may interest you Wearables

Overview

4

Segments

6

Companies

7

Consumption

8

Special focus: XR devices

5

Further related statistics

2

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Statistics

Topics

WearablesAppleSamsung ElectronicsVirtual reality (VR)Fitbit
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