Most trusted data sources by marketing professionals worldwide 2019

Published by
J. G. Navarro,
Dec 20, 2023
In an August 2019 survey of global marketing professionals, 80 percent of respondents said they trusted third party research from their vendors or partners. In-house data provided by their research teams was the second most trusted source among surveyed marketers.

Most trusted sources of data according to marketing professionals worldwide as of August 2019

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Source

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Release date

September 2019

Region

Worldwide

Survey time period

June to August, 2019

Number of respondents

488 respondents

Method of interview

Online survey

Supplementary notes

Question: What sources of data do you trust?

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Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

19

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Statistics

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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