A survey conducted by Rakuten Insight in September 2022 found that the main motivation behind purchasing a wearable device was to have easier accessibility to smartphone functions for around 54.9 percent of surveyed female wearable tech owners.
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender
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Rakuten Insight. (October 20, 2022). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. "Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. (2022). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. "Motivation for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in South Korea as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight, Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender Statista, https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/ (last visited December 24, 2024)
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
