A survey conducted by Rakuten Insight in September 2022 found that Samsung had the highest brand awareness rate among surveyed South Korean consumers. Apple Watch had the second-highest brand awareness with 62.45 percent.
Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022
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Rakuten Insight. (October 20, 2022). Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/
Rakuten Insight. "Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022." Chart. October 20, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/
Rakuten Insight. (2022). Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/
Rakuten Insight. "Brand Awareness of Smartwatch or Wearable Fitness/Activity Trackers in South Korea as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/
Rakuten Insight, Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022 Statista, https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/ (last visited December 24, 2024)
Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053294/south-korea-wearable-devices-brand-awareness/
