A survey conducted by Rakuten Insight in September 2022 found that Samsung had the highest brand awareness rate among surveyed South Korean consumers. Apple Watch had the second-highest brand awareness.
Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 20, 2022). Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/
Rakuten Insight. "Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/
Rakuten Insight. (2022). Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/
Rakuten Insight. "Brand Awareness of Smartwatch or Wearable Fitness/Activity Trackers in South Korea as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/
Rakuten Insight, Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender Statista, https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/ (last visited December 22, 2024)
Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053292/south-korea-wearable-devices-brand-awareness-by-gender/
