Brazil: online shopping penetration 2017-2020, by age

Published by
Stephanie Chevalier,
Feb 22, 2022
During a survey conducted in Brazil from October 2019 to March 2020 – therefore partially impacted by the COVID-19 outbreak – half (50 percent) of responding internet users aged between 25 and 34 years said they had bought products and/or services online in the 12 months leading up to the survey. This age group's share rose from 45 percent recorded both in 2019 and 2018. Likewise, the online shopping penetration rate increased among male and female internet users in Brazil in 2020.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by age

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Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

23,490 households*

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of respondents in 2020.

Figures preceding 2020 come from earlier releases.

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