Brazil: online shopping penetration 2017-2020, by gender

Published by
Stephanie Chevalier,
Feb 22, 2022
During a survey fielded in Brazil from October 2019 to March 2020 – therefore partially impacted by the COVID-19 pandemic – 43 percent of responding male internet users stated that they had bought products and/or services online in the 12 months leading up to the survey. The share increased from 39 percent a year earlier. Likewise, 39 percent of female internet users survey said they had purchased products and/or services online, up from 31 percent one year before. Annual retail e-commerce sales in Brazil have been forecast to amount to over 29 billion U.S. dollars by 2020.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by gender

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Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

23,490 households*

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of respondents in 2020.

Figures preceding 2020 come from earlier releases.

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