Brazil: online shopping penetration 2017-2020, by region

Published by
Stephanie Chevalier,
Feb 22, 2022
During a 2020 survey, the percentages of responding internet users who stated that they had bought products and/or services online in the 12 months leading up to the survey reached the highest rates since at least 2017 in almost all regions of Brazil. The exception was the Southeast, where São Paulo and Rio de Janeiro are located. In this region, around 45 percent of internet users surveyed in 2020 said they had made purchases online, down from 47 percent in 2017. Overall, the penetration rate of online shopping among internet users in urban areas in Brazil has increased over the years.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region

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Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

(varies)

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Figures preceding 2020 were retrieved from earlier releases.

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