During a 2020 survey, the percentages of responding internet users who stated that they had bought products and/or services online in the 12 months leading up to the survey reached the highest rates since at least 2017 in almost all regions of Brazil. The exception was the Southeast, where São Paulo and Rio de Janeiro are located. In this region, around 45 percent of internet users surveyed in 2020 said they had made purchases online, down from 47 percent in 2017. Overall, the penetration rate of online shopping among internet users in urban areas in Brazil has increased over the years.
Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region
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CETIC. (May 26, 2020). Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/
CETIC. "Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region." Chart. May 26, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/
CETIC. (2020). Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/
CETIC. "Penetration Rate of Online Shopping among Internet Users in Brazil from 2017 to 2020, by Region." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/
CETIC, Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region Statista, https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/ (last visited August 24, 2024)
Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by region [Graph], CETIC, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1053071/brazil-online-shopping-penetration-rate-region/