Motivations to purchase wearable tech in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey by Rakuten Insight, the majority of respondents claimed that they were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, less than half of the respondents stated that they owned a smart wearable.

Main motivations to purchase wearable tech in Vietnam in 2019

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Release date

September 2019

Region

Vietnam

Survey time period

August 2 to 30, 2019

Number of respondents

1,449 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

The survey was conducted among 698 female and 751 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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