According to the recent survey conducted by Rakuten Insight in the Philippines, the majority of the respondents stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. Keeping up with the latest trends was the least popular motivation for purchasing such electronic devices.
Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and above
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Original survey question: What motivated you to buy a smartwatch and/or fitness/activity tracker?
Multiple answers were allowed.
Age breakdown:
16-24 years: 979
25-34 years: 1,903
35-44 years: 1,240
45-54 years: 396
55 and older: 123
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Rakuten Insight. (October 20, 2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. "Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group." Chart. October 20, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. (2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. "Factors Motivating Consumers to Buy Wearable Technology Products in The Philippines as of September 2022, by Age Group." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight, Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group Statista, https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/ (last visited August 25, 2024)
Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/