Leading reasons for U.S. mobile users to share their data with companies 2019

Factors that would make mobile users in the United States willing to share their data with companies as of April 2019

CharacteristicMostLeast
If I trust the organization 18% 5%
If I know that my PIN/passwords are protected 18% 6%
If I know if and how my data is protected 13% 4%
If I know what specifically my data is used for 12% 5%
If it is a well-known company/brand 8% 8%
If the terms and conditions were explained simply 7% 5%
If I can get free services and products in exchange for sharing my data 6% 14%
If my friends/family recommended them 6% 13%
If it is a brand or business I have purchased something from 5% 10%
If I receive advertising that are of interest/relevance to me 4% 16%
If it helps provide shopping recommendations 4% 15%
Created with Highcharts 7.2.2Percentage of respondents5%5%6%6%4%4%5%5%8%8%5%5%14%14%13%13%10%10%16%16%15%15%18%18%18%18%13%13%12%12%8%8%7%7%6%6%6%6%5%5%4%4%4%4%MostLeastIf I trust the organizationIf I know that my PIN/passwords are protectedIf I know if and how my data is protectedIf I know what specifically my data is used forIf it is a well-known company/brandIf the terms and conditions were explained simplyIf I can get free services and products in exchange for sharing my dataIf my friends/family recommended themIf it is a brand or business I have purchased something fromIf I receive advertising that are of interest/relevance to meIf it helps provide shopping recommendations
0%2%4%6%8%10%12%14%16%18%20%
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Sources

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Release date

August 2019

Region

United States

Survey time period

March 26 to April 11, 2019

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

smartphone owners who use digital services and/or platforms on mobile devices at least once per week

Method of interview

Online survey

Supplementary notes

Original question: "Please rank the following in terms of what would make you willing to share your data with a company."

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Providing personal data

5

Privacy settings

3

Concerns about data sharing

8

Trust in governmental data protection

3

Data protection by organizations

6

Further related statistics

18

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