During a U.S. mobile user survey conducted from March to April 2019, it was found that 18 percent of respondents were more willing to share their personal information with companies they trusted. However, 16 percent of respondents stated that receiving relevant advertising would make them less likely to share data with companies, compared to only four percent of respondents who stated that this would make them more likely to share their data.
Factors that would make mobile users in the United States willing to share their data with companies as of April 2019
Characteristic
Most
Least
If I trust the organization
18%
5%
If I know that my PIN/passwords are protected
18%
6%
If I know if and how my data is protected
13%
4%
If I know what specifically my data is used for
12%
5%
If it is a well-known company/brand
8%
8%
If the terms and conditions were explained simply
7%
5%
If I can get free services and products in exchange for sharing my data
6%
14%
If my friends/family recommended them
6%
13%
If it is a brand or business I have purchased something from
5%
10%
If I receive advertising that are of interest/relevance to me
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Factual. (August 21, 2019). Factors that would make mobile users in the United States willing to share their data with companies as of April 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/
Factual. "Factors that would make mobile users in the United States willing to share their data with companies as of April 2019." Chart. August 21, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/
Factual. (2019). Factors that would make mobile users in the United States willing to share their data with companies as of April 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/
Factual. "Factors That Would Make Mobile Users in The United States Willing to Share Their Data with Companies as of April 2019." Statista, Statista Inc., 21 Aug 2019, https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/
Factual, Factors that would make mobile users in the United States willing to share their data with companies as of April 2019 Statista, https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/ (last visited November 22, 2024)
Factors that would make mobile users in the United States willing to share their data with companies as of April 2019 [Graph], Factual, August 21, 2019. [Online]. Available: https://www.statista.com/statistics/1052545/us-consumer-willingness-to-share-data-with-companies/
