During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
Characteristic
Percentage of respondents
To provide targeted or tailored advertising and offers
59%
To deliver relevant search results
47%
To help companies better understand their users
42%
To create a personalized product experience
40%
To improve public safety of products and initiatives
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Factual. (August 21, 2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer awareness on company use of location data according to mobile users in the United States as of April 2019." Chart. August 21, 2019. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. (2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer Awareness on Company Use of Location Data According to Mobile Users in The United States as of April 2019." Statista, Statista Inc., 21 Aug 2019, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual, Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 Statista, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/ (last visited November 19, 2024)
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 [Graph], Factual, August 21, 2019. [Online]. Available: https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
