U.S. consumer concerns on data privacy 2019

Published by
Ani Petrosyan,
Aug 25, 2023
During a U.S. mobile user survey conducted from March to April 2019, it was found that respondents from younger generations were less concerned about data privacy than those from the Gen X and Baby Boomer subgroups. As of the measured period, 47 percent of Baby Boomers were very concerned about data privacy while only 28 percent of Gen Z respondents stated the same.

Perceptions and concerns on data privacy among mobile users in the United States as of April 2019, by generation

CharacteristicGen ZMillennialsGen XBaby BoomersTotal
Not concerned at all 9% 9% 6% 2% 6%
Slightly concerned 20% 25% 20% 16% 20%
Neutral 18% 16% 12% 8% 14%
Somewhat concerned 25% 22% 28% 26% 25%
Very concerned 28% 29% 35% 47% 35%
Showing entries 1 to 5 (5 entries in total)

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Release date

August 2019

Region

United States

Survey time period

March 26 to April 11, 2019

Number of respondents

1,002 respondents

Age group

18 to 65 years

Special properties

smartphone owners who use digital services and/or platforms on mobile devices at least once per week

Method of interview

Online survey

Supplementary notes

Original question: "Are you concerned about data privacy?"

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