According to a survey by Rakuten Insight, about 45.4 percent of Thai respondents claimed that they were not into sports and therefore did not need any smart wearable to track their fitness. In the same survey, less than half of the respondents stated that they owned a smart wearable.
Main reasons against buying wearable tech in Thailand in 2022
among female and male respondents that do not own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: What are your reasons for not buying wearable technology? Choose the top two reasons.
The survey was conducted among 4,658 female and 2,237 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (October 20, 2022). Main reasons against buying wearable tech in Thailand in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/
Rakuten Insight. "Main reasons against buying wearable tech in Thailand in 2022." Chart. October 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/
Rakuten Insight. (2022). Main reasons against buying wearable tech in Thailand in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/
Rakuten Insight. "Main Reasons against Buying Wearable Tech in Thailand in 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/
Rakuten Insight, Main reasons against buying wearable tech in Thailand in 2022 Statista, https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/ (last visited December 22, 2024)
Main reasons against buying wearable tech in Thailand in 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052489/thailand-main-reasons-against-buying-wearable-tech/
