According to a study conducted during the first quarter of 2020, 97 percent of toy and hobby e-tailers in the United States provided at least one buy button, making toys and hobbies the vertical most likely to provide consumers with such a purchase option. The health and beauty industry ranked second, with 95.7 percent of electronics e-commerce sites offering at least one buy button option.
Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical
Characteristic
Share of retail sites
Toys and hobbies
97%
Health and beauty
95.7%
Jewelry
94.6%
Electronics
94.2%
Autoparts
93.8%
Apparel
91.8%
Mas merchants
89.1%
Specialties
88.2%
Home improvement
87.3%
Gifts and flowers
84.6%
Office supplies
84.2%
Ticketing
83.3%
Sporting goods
81.6%
Created with Highcharts 7.2.2Share of retail sites97%97%95.7%95.7%94.6%94.6%94.2%94.2%93.8%93.8%91.8%91.8%89.1%89.1%88.2%88.2%87.3%87.3%84.6%84.6%84.2%84.2%83.3%83.3%81.6%81.6%76.9%76.9%72%72%52.6%52.6%22%22%Toys and hobbiesHealth and beautyJewelryElectronicsAutopartsApparelMas merchantsSpecialtiesHome improvementGifts and flowersOffice suppliesTicketingSporting goodsHome furnishingsFood and medicineTravel and hospitalityQSRs
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PYMNTS. (February 28, 2020). Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. "Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical." Chart. February 28, 2020. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. (2020). Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. "Share of E-commerce Platforms in The United States That Provided at Least One Buy Button Option as of 1st Quarter 2020, by Vertical." Statista, Statista Inc., 28 Feb 2020, https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS, Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical Statista, https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/ (last visited February 25, 2025)
Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical [Graph], PYMNTS, February 28, 2020. [Online]. Available: https://www.statista.com/statistics/1052456/buy-buttons-distributions-across-us-industries/
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