According to a survey by Rakuten Insight, 57 percent of the female respondents and 52 percent of the male respondents were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, less than half of the respondents stated that they owned a smart wearable.
Main motivations to purchase wearable tech in Thailand in 2022, by gender
among female and male respondents that own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.
The survey was conducted among 4,108 female and 2,395 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (October 20, 2022). Main motivations to purchase wearable tech in Thailand in 2022, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/
Rakuten Insight. "Main motivations to purchase wearable tech in Thailand in 2022, by gender." Chart. October 20, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/
Rakuten Insight. (2022). Main motivations to purchase wearable tech in Thailand in 2022, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/
Rakuten Insight. "Main Motivations to Purchase Wearable Tech in Thailand in 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/
Rakuten Insight, Main motivations to purchase wearable tech in Thailand in 2022, by gender Statista, https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/ (last visited December 23, 2024)
Main motivations to purchase wearable tech in Thailand in 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052449/thailand-main-reasons-to-buy-wearable-tech-by-gender/
