According to a study conducted during the first quarter of 2020, 74.1 percent of e-commerce websites in the United States offered at least one buy button. This figure was a decrease from the first quarter of 2018, where 72.7 percent of merchants adopted buy buttons.
Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020
Characteristic
Percentage of e-commerce sites
Q1 2020
74.1%
Q2 2019
72.9%
Q2 2018
73.1%
Q1 2018
72.7%
Q3 2017
70.7%
Q2 2017
68.9%
Q1 2017
70.1%
Q4 2016
70.2%
Created with Highcharts 7.2.2Percentage of e-commerce sites70.2%70.2%70.1%70.1%68.9%68.9%70.7%70.7%72.7%72.7%73.1%73.1%72.9%72.9%74.1%74.1%Q4 2016Q1 2017Q2 2017Q3 2017Q1 2018Q2 2018Q2 2019Q1 2020
68%69%70%71%72%73%74%75%
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PYMNTS. (February 28, 2020). Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/
PYMNTS. "Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020." Chart. February 28, 2020. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/
PYMNTS. (2020). Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/
PYMNTS. "Share of E-commerce Merchants in The United States That Offered at Least One Buy Button on Their Website as of 1st Quarter of 2020." Statista, Statista Inc., 28 Feb 2020, https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/
PYMNTS, Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020 Statista, https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/ (last visited February 25, 2025)
Share of e-commerce merchants in the United States that offered at least one buy button on their website as of 1st quarter of 2020 [Graph], PYMNTS, February 28, 2020. [Online]. Available: https://www.statista.com/statistics/1052442/us-ecommerce-merchants-offering-buy-button/
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