According to a survey by Rakuten Insight, about 64 percent of the respondents stated that they were aware of Apple as a wearable tech brand, followed by 53 percent that knew of Samsung. In the same survey, less than half of the respondents stated that they owned a smart wearable.
Brand awareness of wearable tech in Thailand in 2022
among female and male respondents that do not own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: Which of these brands' wearable products do you know of?
The survey was conducted among 4,658 female and 2,237 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (October 20, 2022). Brand awareness of wearable tech in Thailand in 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/
Rakuten Insight. "Brand awareness of wearable tech in Thailand in 2022." Chart. October 20, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/
Rakuten Insight. (2022). Brand awareness of wearable tech in Thailand in 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/
Rakuten Insight. "Brand Awareness of Wearable Tech in Thailand in 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/
Rakuten Insight, Brand awareness of wearable tech in Thailand in 2022 Statista, https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/ (last visited December 19, 2024)
Brand awareness of wearable tech in Thailand in 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052435/thailand-brand-awareness-of-wearable-tech/
