Market share of the leading SVOD services in Italy 2021

Published by
Julia Stoll,
Nov 17, 2023
In 2021, Netflix was the most popular subscription video-on-demand (SVOD) platform in Italy based on market shares. The streaming service was closely followed by Amazon Prime Video, with a market share of 27 percent. Disney+ reached a market share of 16 percent, making it the third most popular SVOD service in Italy.

Most popular subscription video-on-demand (SVOD) platforms in Italy in 2021, by market share

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Release date

October 2021

Region

Italy

Survey time period

2021

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Statistics on " Video-on-demand in Italy "

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Overview

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Segments

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Consumer behavior

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Topics

Video-on-demand in ItalyVideo streaming in EuropeSubscription video-on-demand services in EuropeOnline video in EuropeInternet usage in Italy
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