According to a recent survey conducted by Rakuten Insight, about 55 percent of female respondents in the Philippines who owned a smartwatch and/or fitness/activity tracker said they purchased one due to health reasons and with the intention and improving their health. In comparison, 15 percent of respondents stated that they purchased own to keep up with the latest tech trends and products.
Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022
Original survey question: (For those who own a smartwatch and/or fitness/activity tracker only.) What motivated you to buy a smartwatch and/or fitness/activity tracker?
Multiple answers were allowed.
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Rakuten Insight. (October 20, 2022). Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022." Chart. October 20, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. (2022). Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors Motivating Female Consumers to Buy Wearable Technology Products in The Philippines as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight, Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022 Statista, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/ (last visited December 04, 2024)
Factors motivating female consumers to buy wearable technology products in the Philippines as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
