According to a recent survey conducted by Rakuten Insight, about 52 percent of respondents in the Philippines who owned a smartwatch and/or fitness/activity tracker said they purchased one due to health reasons and with the intention and improving their health. In comparison, 17 percent of respondents stated that they purchased own to keep up with the latest tech trends and products.
Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022
Original survey question: (For those who own a smartwatch and/or fitness/activity tracker only.) What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.
Multiple answers were allowed.
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Rakuten Insight. (October 20, 2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022." Chart. October 20, 2022. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/
Rakuten Insight. (2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors Motivating Consumers to Buy Wearable Technology Products in The Philippines as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/
Rakuten Insight, Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022 Statista, https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/ (last visited November 12, 2024)
Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1052216/philippines-motivation-consumer-purchase-wearable-technology-products/
Health trackers
