The retail value of vocaloid products within the Japanese otaku market amounted to about 10.2 billion Japanese yen in fiscal year 2021. It was forecast to increase slightly to around 10.7 billion yen in fiscal year 2022. Vocaloid is a software used to synthesize singing voices. Vocaloid products gained popularity after the introduction of the vocaloid software voicebank and virtual character Hatsune Miku in 2007.
Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022
(in billion Japanese yen)
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Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022
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fiscal years 2018 to 2021; the Japanese fiscal year starts on April 1 of each stated year and ends March 31 of the following year
Special properties
the market size is based on the retail value; some contents of the vocaloid market were contained in the markets of coterie magazines, model figures, dolls and costume play clothing
Supplementary notes
*Forecast.
Research objects were organizations and providers of contents, products, and services pertaining to otaku genres.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Yano Research. (October 26, 2022). Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/
Yano Research. "Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022 (in billion Japanese yen)." Chart. October 26, 2022. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/
Yano Research. (2022). Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/
Yano Research. "Retail Value of Vocaloid Products within The Otaku Market in Japan from Fiscal Year 2018 to 2021 with a Forecast until 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/
Yano Research, Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/ (last visited April 01, 2025)
Retail value of vocaloid products within the otaku market in Japan from fiscal year 2018 to 2021 with a forecast until 2022 (in billion Japanese yen) [Graph], Yano Research, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1051958/japan-vocaloid-market-retail-value/
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