Maid and cosplay service market size in Japan FY 2014-2022
In the fiscal year 2021, the sales value of maid and cosplay-related services within the Japanese otaku market amounted to approximately 9.5 billion Japanese yen and was forecast to increase to 10.4 billion yen in fiscal 2022. Themed restaurants like maid and butler cafés are especially popular within the otaku subculture in Japan, offering food and beverage services as well as leisure activities to customers, including playing card or video games, and taking pictures with dressed up staff members. The market size declined following the outbreak of COVID-19.
