In an online survey of 2019, about 35 percent of Japanese men and around 47 percent of Japanese women aged between 55 and 74 years old said that they knew the word "Obondama". In total, the word was recognized by 41.5 percent of respondents. Recognition of the word has increased in recent years as the custom has spread from Yamagata Prefecture to other parts of Japan. Similar to the Otoshidama given by adult relatives to children on New Year's Day, Obondama is a money gift that can be given during the Buddhist Obon festival in summer. As families tend to gather during this time, grandparents have the opportunity to give presents to their grandchildren.
Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender
Characteristic
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Women
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Aozora Bank. (August 7, 2019). Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/
Aozora Bank. "Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender." Chart. August 7, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/
Aozora Bank. (2019). Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/
Aozora Bank. "Share of Seniors Who Recognize The Word "Obondama" (Obon Holiday Gift Money) in Japan from 2016 to 2019, by Gender." Statista, Statista Inc., 7 Aug 2019, https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/
Aozora Bank, Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender Statista, https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/ (last visited August 25, 2024)
Share of seniors who recognize the word "Obondama" (Obon holiday gift money) in Japan from 2016 to 2019, by gender [Graph], Aozora Bank, August 7, 2019. [Online]. Available: https://www.statista.com/statistics/1051638/japan-awareness-of-obondama-among-seniors-by-gender/