In 2021, spending on regional advertising in press in Russia decreased by seven percent relative to the previous year. Radio advertising in regional markets experienced a 24-percent increase in expenditure.
Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium
*To select a regional part in the display ad segment, the study used the following criteria: advertisers placing ads in Moscow, Saint Petersburg, and at least other five cities with over one million inhabitants were categorized as federal advertising; the rest was categorized as regional advertising.
The figures exclude Moscow's regional advertising market.
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Russian Association of Communication Agencies. (March 16, 2022). Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/
Russian Association of Communication Agencies. "Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium." Chart. March 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/
Russian Association of Communication Agencies. (2022). Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/
Russian Association of Communication Agencies. "Year-over-year Change in Regional Advertising Expenditure in Russia in 2021, by Selected Medium." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/
Russian Association of Communication Agencies, Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium Statista, https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/ (last visited November 21, 2024)
Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium [Graph], Russian Association of Communication Agencies, March 16, 2022. [Online]. Available: https://www.statista.com/statistics/1051494/russia-regional-advertising-expenditure-growth-by-medium/
