When asked which type of content offered by influencers they were following, 26 percent of French respondents declared preferring food and gastronomy content. Additionally, this survey from 2018 shows that 57 percent of respondents aged between 18 and 24 years followed influencers with content related to culture.
In what areas do you regularly follow influencers?*
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In what areas do you regularly follow influencers?*
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* This question was phrased by the source as follows: "Vous-même, diriez-vous que vous suivez (c'est-à-dire consulter fréquemment) l'activité d'influenceurs ou d'influenceuses dans chacun des domaines suivants "
The results are presented as a percentage of "yes" answers.
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Harris Interactive. (March 27, 2018). In what areas do you regularly follow influencers?* [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/
Harris Interactive. "In what areas do you regularly follow influencers?*." Chart. March 27, 2018. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/
Harris Interactive. (2018). In what areas do you regularly follow influencers?*. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/
Harris Interactive. "In What Areas Do You Regularly Follow Influencers?*." Statista, Statista Inc., 27 Mar 2018, https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/
Harris Interactive, In what areas do you regularly follow influencers?* Statista, https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/ (last visited February 19, 2025)
In what areas do you regularly follow influencers?* [Graph], Harris Interactive, March 27, 2018. [Online]. Available: https://www.statista.com/statistics/1051196/share-influencers-activity-followed-by-age-france/
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