Most common reasons to use a travel app and not a mobile website 2018

What are your reasons for downloading travel apps and not just use a mobile website?

CharacteristicShare of respondents
Features I like on app aren’t available on mobile web 40%
I can receive updates on relevant notifications/offers 32%
I can use it without being connected to the internet 31%
It stores my preferences to make bookings easy 28%
Speed 27%
Better look and feel (UX) 23%
Reward/discount for downloading app 11%
Created with Highcharts 7.2.2Share of respondents40%40%32%32%31%31%28%28%27%27%23%23%11%11%Features I like on app aren’t available on mobile webI can receive updates on relevant notifications/offersI can use it without being connected to the internetIt stores my preferences to make bookings easySpeedBetter look and feel (UX)Reward/discount for downloading app
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%
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Release date

December 2018

Region

Worldwide

Survey time period

2017 to 2018

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