When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands of the traveler by anticipating their future technological needs. Mobile devices and the apps they run are a large part of these needs. According to the source, the most common reason consumers had in 2018 to use a travel app over a mobile website was because the features they liked on the app were not available on the mobile browser.
What are your reasons for downloading travel apps and not just use a mobile website?
Characteristic
Share of respondents
Features I like on app aren’t available on mobile web
40%
I can receive updates on relevant notifications/offers
32%
I can use it without being connected to the internet
31%
It stores my preferences to make bookings easy
28%
Speed
27%
Better look and feel (UX)
23%
Reward/discount for downloading app
11%
Created with Highcharts 7.2.2Share of respondents40%40%32%32%31%31%28%28%27%27%23%23%11%11%Features I like on app aren’t available on mobile webI can receive updates on relevant notifications/offersI can use it without being connected to the internetIt stores my preferences to make bookings easySpeedBetter look and feel (UX)Reward/discount for downloading app
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Travelport. (December 5, 2018). What are your reasons for downloading travel apps and not just use a mobile website? [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/
Travelport. "What are your reasons for downloading travel apps and not just use a mobile website?." Chart. December 5, 2018. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/
Travelport. (2018). What are your reasons for downloading travel apps and not just use a mobile website?. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/
Travelport. "What Are Your Reasons for Downloading Travel Apps and Not Just Use a Mobile Website?." Statista, Statista Inc., 5 Dec 2018, https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/
Travelport, What are your reasons for downloading travel apps and not just use a mobile website? Statista, https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/ (last visited May 07, 2025)
What are your reasons for downloading travel apps and not just use a mobile website? [Graph], Travelport, December 5, 2018. [Online]. Available: https://www.statista.com/statistics/1050998/common-reasons-to-use-travel-apps-and-not-the-browser/
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