Share of travel brands investing in augmented reality 2019
When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands of the traveler by anticipating their future technological needs. While current uses of augmented reality in travel are somewhat limited, there is progress being made. For example, there have been tests of in-flight AR that allows passengers to use mobile devices to experience the environment outside the plane, hopefully allowing for a less claustrophobic flying experience. That being said, not all travel companies are certain that AR is the future of travel. According to the source, 17 percent of travel brands will reportedly be investing in augmented reality by 2019, while the remaining 83 percent of travel brands do not intend to do so. Who will have made the right decision? We will have to wait and see.
