According to a survey conducted in Indonesia in July 2019, 69.3 percent of the respondents had used products/brand reviewed by a social media influencer. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019
Characteristic
Share of respondents
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JakPat. (September 5, 2019). Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/
JakPat. "Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/
JakPat. (2019). Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/
JakPat. "Share of Respondents Who Used Products Reviewed by Social Media Influencers in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/
JakPat, Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019 Statista, https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/ (last visited September 01, 2024)
Share of respondents who used products reviewed by social media influencers in Indonesia as of July 2019 [Graph], JakPat, September 5, 2019. [Online]. Available: https://www.statista.com/statistics/1050624/indonesia-respondents-who-used-products-reviewed-by-social-media-influencers/