Reasons for following influencer account on Instagram Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Sep 13, 2019
According to a survey conducted in Indonesia in July 2019, 61.2 percent of the respondents stated that they followed influencer accounts on Instagram because of their attractive photos. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.

Respondents' reasons why they followed influencer accounts on Instagram in Indonesia as of July 2019

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Release date

September 2019

Region

Indonesia

Survey time period

July 4 to July 9, 2019

Number of respondents

832 respondents

Age group

16-39 years

Method of interview

Online survey

Supplementary notes

Original question: What makes you follow/ like the Instagram influencers?

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