For Amazon Prime members in the UK, the main reason why they chose another retailer over Amazon was cheaper prices available elsewhere. According to the results of a survey conducted among UK consumers with Prime membership, about a quarter of shoppers said they chose other retailers when more convenient delivery options were offered by them. 18 percent of respondents in the survey said they preferred in-store experiences, hence they did not choose to shop with Amazon.
Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018
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Wunderman Thompson Commerce. (July 16, 2018). Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/
Wunderman Thompson Commerce. "Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018." Chart. July 16, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/
Wunderman Thompson Commerce. (2018). Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/
Wunderman Thompson Commerce. "Amazon Prime Members: Reasons for Choosing Another Retailer over Amazon in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 16 Jul 2018, https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/
Wunderman Thompson Commerce, Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/ (last visited November 22, 2024)
Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018 [Graph], Wunderman Thompson Commerce, July 16, 2018. [Online]. Available: https://www.statista.com/statistics/1050412/amazon-prime-member-reasons-choosing-amazon-united-kingdom-uk/
