Percentage of time spent from first app visit among U.S. smartphone users 2018

Published by Laura Ceci, Aug 25, 2023
According to an April 2019 report, 98 percent of the time United States smartphone users spent on the MetroZone app results from being the first app opened after unlocking the device. SmartNews ranked second, with 87 percent of its time spent viewing coming from being the first app visited after an unlock.

Percentage of time spent on leading apps from the first visit among smartphone users in the United States as of August 2018

CharacteristicPercentage of time spent from first app visit
MetroZone 98%
SmartNews 87%
Uber 35%
Pandora Radio 33%
Snapchat 27%
WhatsApp 25%
ESPN - ScoreCenter 21%
YouTube 21%
Pinterest 19%
The Weather Channel 19%
Gmail 19%
Lyft 16%
Chrome 16%
Showing entries 1 to 13 (24 entries in total)
Created with Highcharts 7.2.2Percentage of time spent from first app visit98%98%87%87%35%35%33%33%27%27%25%25%21%21%21%21%19%19%19%19%19%19%16%16%16%16%16%16%15%15%14%14%13%13%11%11%10%10%7%7%7%7%5%5%5%5%3%3%MetroZoneSmartNewsUberPandora RadioSnapchatWhatsAppESPN - ScoreCenterYouTubePinterestThe Weather ChannelGmailLyftChromeFacebookTwitterInstagramAmazonNetflixGoogle MapsFlipboardAOLMy Verizon MobileCNNYahoo
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Release date

April 2019

Region

United States

Survey time period

August 2018

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