Influencer review is more convincing than official ads in Indonesia 2019

Share of respondents who believed an influencer's review is more convincing than official ads in Indonesia as of July 2019

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Release date

September 2019

Region

Indonesia

Survey time period

July 4 to July 9, 2019

Number of respondents

968 respondents

Age group

16-39 years

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Give your level of approval to the following statement: I tend to believe in influencer's review rather than official ads review from brand". 1 is strongly disagree, 5 is strongly agree"

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