According to a 2018 survey, 70 percent of respondents participating in El Buen Fin in Mexico mentioned that promotions or discounts offered were the most important factor when choosing to make spontaneous purchases. Seeing and liking a product was the second most important factor, 23 percent of respondents that bought something not planned beforehand declared it was because they saw a product and liked it.
Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018
The question was presented as follows: "What is the main reason you decided making spontaneous purchases?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
Information about survey type is not provided.
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Deloitte. (December 14, 2018). Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/
Deloitte. "Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018." Chart. December 14, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/
Deloitte. (2018). Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/
Deloitte. "Main Reasons for Making Spontaneous Purchases during El Buen Fin in Mexico in 2018." Statista, Statista Inc., 14 Dec 2018, https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/
Deloitte, Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018 Statista, https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/ (last visited November 21, 2024)
Main reasons for making spontaneous purchases during El Buen Fin in Mexico in 2018 [Graph], Deloitte, December 14, 2018. [Online]. Available: https://www.statista.com/statistics/1049316/spontaneous-purchases-reasons-el-buen-fin-mexico/
