According to a 2018 survey, 26 percent of respondents participating in El Buen Fin in Mexico made purchases that they did not plan for in advance. The main reason for making spontaneous purchases was because of the different promotions or discounts offered, with 70 percent of the shoppers survey in 2018 mentioning the different offers as the most important reason for their purchase choice.
Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018
The question was presented as follows: "Did you buy any good or service that you did not previously plan on purchasing?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
Information about survey type is not provided.
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Deloitte. (December 14, 2018). Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/
Deloitte. "Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018." Chart. December 14, 2018. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/
Deloitte. (2018). Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/
Deloitte. "Share of Shoppers Making Spontaneous Purchases during El Buen Fin in Mexico in 2018." Statista, Statista Inc., 14 Dec 2018, https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/
Deloitte, Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018 Statista, https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/ (last visited November 17, 2024)
Share of shoppers making spontaneous purchases during El Buen Fin in Mexico in 2018 [Graph], Deloitte, December 14, 2018. [Online]. Available: https://www.statista.com/statistics/1049257/spontaneous-purchases-el-buen-fin-mexico/
