Latin America: digital marketing maturity 2019, by country

Published by
J. G. Navarro,
Jan 6, 2023
During a survey fielded in 2019 among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru, one percent of respondents assessed the maturity of their companies' digital marketing as "multimoment", which was defined by the source as the presence of "dynamic customer journeys towards business outcomes." On country level, four percent of respondents from Argentina described their digital marketing maturity so.

Digital marketing maturity in selected countries in Latin America in 2019

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Sources

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Release date

March 2019

Region

LAC

Survey time period

as of March 2019

Special properties

among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru from 185 companies in eight industries

Supplementary notes

The source defines the maturity levels as follows:
- nascent: simple campaign-based execution,
- emerging: some use of owned data in automated buying,
- connected: data integrated and activated across channels,
- multimoment: dynamic customer journeys towards business outcomes.
The source does not provide a survey date. The date provided is the publication date.

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