Latin America: digital marketing maturity 2019, by country

Published by
J. G. Navarro,
Jan 6, 2023
During a survey fielded in 2019 among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru, one percent of respondents assessed the maturity of their companies' digital marketing as "multimoment", which was defined by the source as the presence of "dynamic customer journeys towards business outcomes." On country level, four percent of respondents from Argentina described their digital marketing maturity so.

Digital marketing maturity in selected countries in Latin America in 2019

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2019

Region

LAC

Survey time period

as of March 2019

Special properties

among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru from 185 companies in eight industries

Supplementary notes

The source defines the maturity levels as follows:
- nascent: simple campaign-based execution,
- emerging: some use of owned data in automated buying,
- connected: data integrated and activated across channels,
- multimoment: dynamic customer journeys towards business outcomes.
The source does not provide a survey date. The date provided is the publication date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu