Mexico City: top radio morning newscasters 2019

Ciro Gómez Leyva with the morning shows "Ciro Gómez Leyva por la Mañana" on Radio Fórmula 104.1 was the most popular radio morning newscaster in Mexico City, with a rating of 0.663 points. This translates into a reach of 130.04 thousand people and a share of 3.49 percent.

Radio content consumption

News is the second most popular radio content type in Mexico. It is consumed by 41 percent of radio listeners and trumped only by music, which is favored by 77 percent of the audience. Sports programming closes the top three genres, with 11 percent of listeners preferring it. A great majority of radio consumption is done offline, with only six percent of the listeners saying they tuned into the radio online. The most popular devices for radio content consumption are sound systems, portable radio receivers, and mobile phones.

Radio reach

Even though radio receivers are present in more than half of all Mexican households, under nine percent of the country’s population actually listen to the radio. The share is highest (12 percent) among adults aged 35 to 44 and lowest (three percent) among children under 12. Radio consumption is more popular among men than among women in the North American country, with 10 percent of men and only eight percent of women tuning in. The northwestern Mexican city of Hermosillo reported the highest radio reach of the country, with over 71 percent of the city’s population consuming radio.